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The Loop is the space where design, technology, and AI come together to explore projects, inspirations, and trends that are shaping the future. A go-to reference for those who live the digital world as active players, and want to stay always in the loop, up to date on what actually matters.

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MEET THE TEAM

Camilla Avino portrait

CAMILLA AVINO

Cami loves animals so much she'd bring a chubby little bunny to a work call if she could. Perfectionist, but in that warm way that makes her someone you can always count on. If she were a font? Something clean, elegant, and impossible to ignore: Canela. Cami is the kind of person who makes you feel like everything is under control — with a touch of sweetness you just can't teach.

Alice BOCCHIO portrait

ALICE BOCCHIO

A breaking news just dropped? She's already posted it in her stories. A TikTok trend? She knew about it before it went viral. She's the one who sends you a reel that says "us." She knows everything before everyone and tells you about it while sipping her coffee. A true trend oracle — with her, you learn, you laugh, and you stay in the loop without ever having to open Twitter. Alice is like a notification with the right vibes: pop, smart, and 100% online.

Luna Maria Grazzini portrait

LUNA MARIA GRAZZINI

Luna doesn't read people — she interprets them like tarot cards: every detail, every gesture is a symbol to decode. She shifts energies like moon phases: one moment she's all silence and intuition, the next she's showing up in a leopard print outfit dancing to Latin music. If you want to be read like an open book, go to her. Her gift is finding what's between the lines — even when you look like a total enigma.

Alice Lonardo portrait

ALICE LONARDO

Ali speaks every language, but has a thing for the right font. She can spot a crooked Garamond from 30 feet away and will go on a 15-minute rant about why Comic Sans should be illegal. She doesn't read books — she absorbs them. She can switch from a German essay to a Japanese poem without blinking, and in the meantime she'll correct your accent on "croissant."

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Riccardo Dell'Omo portrait

RICCARDO DELL'OMO

The guy who stared down a bug and the bug uninstalled itself

Team Engineering

Andrea Balicco portrait

ANDREA BALICCO

The other 50% of the miracle

Team Engineering

Cristina Varotti portrait

CRISTINA VAROTTI

Her TikToks are so gen Z, there's nothing better

Team Content Creation

Sofia Mazza portrait

SOFIA MAZZA

Finds content so cool even Google does a double take

Team Marketing strategy & analysis

Francesco Natale portrait

FRANCESCO NATALE

If you read something interesting, thank him (or buy him a coffee)

Team Customer experience & innovation